BrewDog - brewing up a beer revolution
Quite possibly inspired by recent events on the far side of the Atlantic, Fraserburgh-based BrewDog have recently announced that they're plotting something of a revolutionary development in the field of micro-brewing in the form of the world's first democratically elected beer.
I'd better let them explain the idea themselves, by nicking a chunk of text from their website:
In a ground-breaking move, BrewDog will be the world's first brewery to ever brew a completely democratically designed beer - by the people for the people! We are giving up complete control of every single decision which will shape the final beer that the Beer Rocks project produces.
We want to take you all on a journey and let you fully determine the destination.
In order to ensure that the eventual winner is properly Obama-like and prevent the process devolving into some sort of horrible Floridian nightmare of re-counts and acrimonious law-suits, they'll be doing their best to educate us - the voting public - on the key facts before we join in, by posting a series of video blog manifestos explaining the key characteristics of the sort of beer they're looking for and arguing the case for their own personal favourites.
The vblog instalments will be posted one-per-week, starting this Saturday (Nov 15th), with voting on the key characteristic in question open for 5 days afterwards. At the end of the 5-week process, the beer style will be decided upon, the BrewDog blokes will go off and brew the beer and the bottled version will be made available via their regular distributors in early 2009.
Sounds a whole lot more fun than Xmas shopping to me. Count me in...
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I wonder if a black coloured beer will win?? Keeping with the latest trends out of the USA of course!
Ba-dum, tish! Thank you folks, Tim'll be here all week... ;)
Maybe we need something more like a stout, black with prominent white head, inter-racial harmony through beer. I have a dream...
Of course you won't be able to get close enough to the beer to try it without having intense background checks.
Ahhh, I always said beer could save the world.
The name's sorted now as well, it can be called Renegade.