Comments on: More on BrewDog’s brush with the Portman Group http://www.blogobeer.com/2008/11/25/more-on-brewdogs-brush-with-the-portman-group/ A beer blog by a bunch of blokes who enjoy blogging about beer Sat, 04 Sep 2010 13:42:26 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Darren Turpin http://www.blogobeer.com/2008/11/25/more-on-brewdogs-brush-with-the-portman-group/comment-page-1/#comment-200 Darren Turpin Wed, 26 Nov 2008 07:11:53 +0000 http://www.blogobeer.com/?p=376#comment-200 Well said, Ed! Alhough actually, last time I checked, there were bottles of Punk IPA in my local Tesco for £1.25 (oh, <i>no</i>! the yobs and hoodies are <i>definitely</i> going to start drinking it now - after scrutinizing the label everso carefully to make sure it'll get 'em good and aggressive first, of course...) I think they'd been lumped in with a selection of 330ml-sized bottles of beers (including Hobgoblin) normally sold in 500ml - some sort of stab at tackling the Xmas drink-drive problem or something? Not entirely sure. Well said, Ed! Alhough actually, last time I checked, there were bottles of Punk IPA in my local Tesco for £1.25 (oh, no! the yobs and hoodies are definitely going to start drinking it now - after scrutinizing the label everso carefully to make sure it'll get 'em good and aggressive first, of course...)

I think they'd been lumped in with a selection of 330ml-sized bottles of beers (including Hobgoblin) normally sold in 500ml - some sort of stab at tackling the Xmas drink-drive problem or something? Not entirely sure.

]]> By: Ed Ashby http://www.blogobeer.com/2008/11/25/more-on-brewdogs-brush-with-the-portman-group/comment-page-1/#comment-198 Ed Ashby Tue, 25 Nov 2008 21:34:44 +0000 http://www.blogobeer.com/?p=376#comment-198 It does all seem to be related to a lack of understanding of the English language. To me, describing Punk IPA as an "aggressive beer" serves to warn me that it isn't some bland mass-produced fizzy rubbish, but rather a beer likely to have a decent amount of flavour and energy about it. The last time I bought a bottle of BrewDog's ale it cost me £2. I don't tend to browse the pile 'em high section of shelving in Tesco or Sainsburys but I can be fairly certain that you could get rather a lot more cans of cheap and nasty lager for the equivalent of 2 or 3 bottles of Punk IPA. And I don't usually see any shoppers buying beer from both sections, it's always one or the other. Different markets, different drinkers. Maybe the members of the Portman Group should just stick to analysing their balance sheets, since that's what they seem to be best at (it certainly isn't about providing quality product) and let the likes of Brewdog get on with making the beer they love for the people who appreciate it. It does all seem to be related to a lack of understanding of the English language. To me, describing Punk IPA as an "aggressive beer" serves to warn me that it isn't some bland mass-produced fizzy rubbish, but rather a beer likely to have a decent amount of flavour and energy about it.
The last time I bought a bottle of BrewDog's ale it cost me £2. I don't tend to browse the pile 'em high section of shelving in Tesco or Sainsburys but I can be fairly certain that you could get rather a lot more cans of cheap and nasty lager for the equivalent of 2 or 3 bottles of Punk IPA. And I don't usually see any shoppers buying beer from both sections, it's always one or the other. Different markets, different drinkers.
Maybe the members of the Portman Group should just stick to analysing their balance sheets, since that's what they seem to be best at (it certainly isn't about providing quality product) and let the likes of Brewdog get on with making the beer they love for the people who appreciate it.

]]> By: Darren Turpin http://www.blogobeer.com/2008/11/25/more-on-brewdogs-brush-with-the-portman-group/comment-page-1/#comment-196 Darren Turpin Tue, 25 Nov 2008 20:46:01 +0000 http://www.blogobeer.com/?p=376#comment-196 Apologies for the length of this post... it rather got away from me. Mind you, you should have seen it <i>before</i> I chopped about 800 words out of the middle... Apologies for the length of this post... it rather got away from me. Mind you, you should have seen it before I chopped about 800 words out of the middle...

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